Thursday, March 5, 2009
Tuesday, February 17, 2009
FINAL CONCEPT
The concept for my final project is a Toyato spot. It opens with a student looking bored in a mundane class drawing doodles about the car he has been dreaming of getting (Rav 4). The camera zooms into the characters eye and reveals a new scene in which the character is on top of a snowy mountain peak, then the same camera move is repeated going into the characters eye revealing the character and his car in different scenes, IE a beach, urban city, farm land, etc utilizing his vehicle in different ways. On the final reveal through his eye the spot goes to a black frame with a silver Toyota logo slowly rotating in the middle with the tag line "Picture Yourself, Anywhere"
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